| Nothing says more about your service than a happy customer.
Testimonials are a staple ingredient in direct marketing where their effectiveness has been proven for many years. An honest testimonial can be enough to convince new customers and close the sale - don't underestimate their power.
Contact your six best customers and ask them if they would be willing to put together a short piece about your product or service. You might offer to draft the testimonial and submit it to them for approval to save them time and effort. Try and gather views that cover various aspects of your service offering, for example - one on the value of your product, another praising your customer service, and so on.
Use these testimonials in emails, advertising, on your website and in any correspondence with new customers to reinforce your service and add credibility. This affirmation can also have a positive effect on your own staff morale and increase confidence and performance.
Testimonials are one of the most effective ways you can blow your own trumpet to convince new customers that yours is the product or service to choose - and they're completely free!
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