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The Edge Agency Ltd

Like photography, copywriting is really best left to the professional. While it's tempting to think putting a few words together does the job, your brochure or advertisement can be ten times more effective with skillfully crafted copy. A copywriter will use language and tone that is proven to be effective in selling or promoting your product or service.

Where the budget won't stretch to the full services of a copywriter a good alternative is to supply draft text to be edited and improved.

A common pitfall with writing your own copy is you can be too close to the technical aspects of your product which can make for dull reading for others (see bullet points below). A benefit of using a copywriter at the start of a project is their creative input, a copywriter will produce words that engage and convince your audience. Consider how you instantly judge an email's content by the few words in the subject line, and you begin to see how important it is to get it right.

If you write your own copy follow these simple rules: